Saturday 20 October 2012

Direct Response Advertising and the A.I.D.A. Formula

In the last post I covered some of the drawbacks of traditional image advertising.

Let’s take a look at the alternative: Direct Response Advertising - also referred to as emotional direct response advertising or marketing. This kind of advertising gives potential clients a strong message that compels them to run to the phone and call immediately. Direct response is tough-minded, results-driven advertising that can be tracked and held accountable for its performance. Good direct response mar...



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